Designer with a systematic approach to creating clear and meaningful digital experience.
Production Designer at Rippling Brand Team, expanding on the existing web design system through detailed explorations and other web materials.
The meta images needed a brush-up to better resonate with users.
Meta image exploration for the home page
Revisited the frame structure of the extensive multi-level menu. Componentized and documented for dev.
Organizing and documenting the extensive navigation for dev
Documenting all possible input field variants for developers. Enabling designers to easily switch between them using component properties when iterating in other molecules such as forms.
Input fields
Revisited how the cards were structured. Separated in terms of different use cases such as a feature card vs. resource card, where one is reserved specifically for an image and the other for a product illustration.
When separating the cards from one big component, a focus was on how the user toggles between the cards in Figma’s UI. Once the library was published, it was easier to find the necessary card molecule.
Card molecule
Multiple different production projects.
Auditing the system to better align brand components—such as badges—with the logic of the system’s color variables. Exploring missing UI elements, shadows, hover states all while creating prototypes for quick stakeholder review.
Multiple production projects
Adapting pages for responsiveness
Luka Ilic, Caleb Lai
Dan Schwer
Amanda Buzard, Ian Dickens, Voja Vitkovac, Ilija Vujinovic, River Marchand, Tim Gilligan
Parker Tarun, Colin Spencer, Nnamdi Oghedo, Amy Moon
Molly Otto, Rebecca Pustizzi, Chris Tse
KNI
Web Designer at Front Brand Team, setting up the web design system and designing key pages including Pricing, Academy and Community landing pages, and more.
The pricing page was a legacy design that needed a refresh to align with the new brand and improve the UX—revisiting the features table, refining item layouts, adding relevant on-scroll animations, and more.
Hero section
After launching the new pricing page, we observed notable improvements in demo-related metrics, alongside a slight dip in trial conversions.
Post-redesign, the pipeline saw a 41% increase in value, rising from $102.3K to $144.6K, reflecting more opportunities driven by demo submissions.
We saw a 10% increase in the demo start rate (from 4.0% to 4.4%) and a 29% increase in the demo submit rate (from 1.4% to 1.8%).
Remained largely stable post-redesign, with minor fluctuations in performance (trial submit rate for large companies slightly decreased from 0.7% to 0.5%)
Key features table
Seamless mobile-specific table UX
AI add-ons accompanied by social proof
All Features
I developed a web design system built around existing sections, reverse engineering in order to structure in an atomic manner. This ensures that any updates seamlessly scale across the entire system. Many UI elements’ design and aesthetics were revisited throughout the lift.
The system documents color tokens, type styles, spacing variables, and supports multiple color modes, creating a flexible yet consistent foundation.
The ultimate goal is to accelerate time-to-market while also making a self-serve hub for non-designer partners. This allows them to quickly build and iterate while still having flexibility at the atomic and molecular levels.
Documentation
Application on a button (atom)
Toggling between dark and light mode on a section
Luka Ilic, Ian Dickens
Remilla Ty
Adam Risman
Sarah Spangenberg
Bailee Christmas
Nicolas Kreinberg, Jon Verson
Jacob Vasquez
From developing a brand to designing icons, I’ve taken on multiple fun projects that cross the boundary of my expertise—in order to learn more about how design blends over multiple mediums.
Nauci Dizajn is a Serbian platform that offers courses on a wide variety of design topics and more.
I designed an icon set that is used throughout different platform channels.
Curated selection of icons
All icons
Hexit is a Serbian fitness brand delivering premium gym equipment to facilities nationwide.
Icon in-situ
Anatomy of the symbol
Brandbook
Voja Vitkovac, Nemanja Simic